Picsart
Date: February 2005 - March 2025
Projects executed at Picsart while under the role of Director of Marketing Partnerships. See key contributions below.
Project Management: Led client management and developed GTM execution process.
Strategy + Execution: Led cross-functional strategy across Marketing, Monetization, Product, PR, Legal, and Business Development to execute revenue driving partnerships.
Key Partnerships: Discord, Bumble, Samsung, Marc Jacobs Perfect, Sanrio Hello Kitty, PopSockets, Taylor Swift, BLACKPINK, Jonas Brothers, Ariana Grande
Marc Jacobs Perfect x Picsart
Goal: Drive engagement of Marc Jacobs brand among a Gen Z audience.
Year: Q3 2022
Developed a new business model and acquired Picsart's first revenue driving partner, Marc Jacobs Fragrances — resulted in +35% ROI.
Vogue China x Picsart
Goal: Drive hype and global awareness of Picsart through a splashy campaign and drive user engagement.
Year: Q3 2019
Launched a first-of-its-kind campaign with Vogue China where the winning Picsart Challenge winner saw their edit on the cover of the September Issue of Vogue China
Discord x Picsart
Goal: Launch Discord Bot on Discord to drive revenue and build community.
Year: Q1 2023
Top performing Bot on Discord upon new App Directory launch, with 30,000+ new users to the Picsart server.
Bumble x Picsart
Goal: Drive installs and integrate Picsart’s tools and content into Bumble’s platform.
Year: Q1 2023
Spearheaded from concept to execution, an integrated co-marketing campaign with Bumble to mutually drive installs and portion Picsart as a potential API partner.
