Go Greek Yogurt
Date: March 2004 - March 2025
Project executed at Beyond Bright Creative while under the role of Director of Marketing. See key contributions below.
Marketing Strategy + Process Optimization: Spearheaded and streamlined a process to create a cross-platform strategy to drive sales and key marketing messaging.
Full-Service Marketing Strategy + Execution: Led strategy and creative direction for monthly social media, email/SMS marketing, blog posts, and quarterly paid ads.
Website Redesign Audit + Flow Optimization: Led strategy and execution of website redesign to optimize for better flow and discoverability.
Content Creation: Led strategy and production of a photo and video shoot to capture images, videos, and animations for Go Greek Yogurt’s new merch line.
Campaign + Event Management: Led strategy and execution of Go Greek Yogurt x Camber App campaign to drive revenue and brand awareness, which resulted in the highest sales for Go Greek Yogurt Santa Monica on the day of the event.
