Case Study: How We Helped Go Greek Yogurt Scale Smarter

Let’s set the scene… Go Greek Yogurt, beloved for its authentic probiotic-rich recipes and seasonal cult classics — we see you, Greek Rose — was entering a new era of growth. What once thrived as a close-knit, family-run operation had outgrown its original structure. 

With expansion came complexity. The systems that once supported the brand’s early success needed to evolve. To sustain the next tier of growth, a full reorganization was essential — from backend operations to front-facing marketing. A clearer structure, streamlined communication, and consistent direction for all teams involved became non-negotiable. 

Like many businesses shifting from passion-driven roots to scalable models, Go Greek reached a pivotal moment. A new chapter called for new foundations, designed not just to support growth, but to make it sustainable. 

When I joined the project through my work at Beyond Bright Creative, I teamed up with agency-founder Hana Brenner-Katz to turn the chaos into clarity. Our goal was simple: streamline Go Greek’s marketing systems so they could get better results with less overwhelm  and eventually, less headcount.

The Problem: Great Product, Messy Back-End

On paper, things looked solid. Go Greek had a recognizable brand, a loyal customer base, and strong in-store traffic. But behind the scenes? It needed a little TLC.

Here’s what we uncovered during our initial audit:

• No clear marketing calendar tied to what customers actually cared about (menu drops, discounts, giveaways).

• Disconnected systems — Google Drive, Slack, Monday.com, none of which were working in harmony.

• Multiple vendors and freelancers, but no central point of communication or ownership.

• A website that didn’t quite reflect the brand’s in-store charm or drive conversions.

• An underutilized loyalty program and stagnant email/SMS list.

The Solution: One System, One Strategy, One Very Capable Hire

Rather than throwing more people at the problem, we built a system designed to remove complexity. We used what they already had — Monday.com, Slack, and Google Drive, and gave each platform a clear, intentional role:

• Google Drive: Cleaned up, clearly labeled, and easy to navigate. Every asset, doc, and template had a home.

• Monday.com: Turned into a central command center for campaign planning, deadlines, and deliverables.

• Slack: Used for focused communication, with channels aligned to actual workflows.

We also built out a rinse-and-repeat monthly marketing system that made it easy to:

• Plan content around what customers were actually asking for.

• Launch email flows and social posts without reinventing the wheel each month.

• Align internal teams around timely offers and product launches.

We didn’t just organize, we optimized. I also collaborated with Hana on creative direction to make sure every piece of content reinforced Go Greek’s healthy lifestyle ethos and gave customers the real info they wanted.

The Results

• +1,157 new email/SMS subscribers in 3 months, enabling the brand to attract more customers back to their stores.

• 569% increase in average monthly website traffic, that’s a lot more people thinking about yogurt!

• Successful brand collabs like the Camber walk, which delivered the highest recorded daily sales at Go Greek’s Santa Monica store.

• A streamlined, in-house team: All marketing is now handled by one internal hire, who’s thriving thanks to the system we built.

The Real Win

By simplifying their tools, aligning their strategy with what customers actually cared about, and cleaning up their digital workspace, Go Greek was able to cut out the noise and focus on what matters. Today, they’re running email, social, app, and content marketing with one in-house marketer and getting better ROI than they ever did with a bloated external team.

It’s a perfect example of Mise En Place Co’s philosophy in action: everything in its place. No fluff, no chaos — just clean systems, clear priorities, and creative that actually converts.

Want your own rinse-and-repeat marketing system that doesn’t require a small army to run? Let’s talk.